Smartphones Much Wanted, Much Used for Purchases This Holiday Season, CTA Says
Smartphones remain among the most popular holiday gifts, and many will use them to make purchases, said Ben Arnold, CTA senior director-innovation and trends. Two-thirds of U.S. adults plan to buy a tech product as a gift this year, on par with 2017. Voice technology will help drive record-setting $96.1 billion in holiday U.S. tech revenue. Shoppers making purchases via mobile devices will bump to 58 percent, surpassing online for a second straight year, the group reported Tuesday.