Number of US Consumers Using Only SVOD Services On the Rise, Says NPD

Though most U.S. consumers continue to view video content in a “variety” of physical and digital formats, more use only subscription VOD services, said NPD Tuesday. It estimates 17 percent relied solely on SVOD services to view video content in the 12 months ending in March, up six points from 2017. Twenty-four percent rely only on “transactional methods,” renting and buying videos on physical discs or in digital formats, and 32 percent use a “combination of transactional and subscription video,” it said. Among SVOD consumers, 40 percent subscribe to one service, 37 percent to two, and 24 percent to three-plus.