GDPR Looming, IAB Tech Lab Buys Online ID Specialist DigiTrust

April 24, 2018 |International Telecom

IAB Tech Lab acquired nonprofit online identity specialist DigiTrust, the lab announced Monday, with some of its executives going to the Interactive Advertising Bureau lab (see the personals section of this publication's issue). DigiTrust will “provide additional infrastructure for the [EU General Data Protection Regulation] Transparency and Consent Framework.” The framework is an effort to enable publishers, tech vendors and advertisers to meet transparency and user choice requirements under the new EU law.