Viacom Buys Online Video Conventioneer VidCon

Viacom bought VidCon, "host of the world’s largest multi-day conference for the global online community," as part of its push into digital platforms, the acquirer blogged Wednesday, and it will remain a stand-alone entity and keep senior leaders. It said the VidCon deal fits into CEO Bob Bakish's strategy of increasing the number and reach of live Viacom events.