Good UI Won't Retain Cable Customers, nScreenMedia Analyst Says

Comcast's declining 2017 pay-TV results show a top-notch user interface, like Xfinity, isn't sufficient to overcome the high cost of cable, nScreenMedia analyst Colin Dixon blogged Thursday. He said the results show consumers increasingly are putting incremental entertainment spending toward subscription VOD instead of cable, and that consumers value the cable bundle far less than programmers do. The cable operator didn't comment Friday. The company ended 2017 with 21.3 million residential video customers, down 185,000 year over year (see 1801240037).