Viacom Agrees to Buy Whosay

Viacom will buy influence marketing company Whosay in a bid to deepen its advertising, marketing and digital content capabilities, it said Monday. Terms of the deal weren't made public. It said Whosay capabilities range from crafting campaign strategy to casting to producing content and analyzing data and performance. Whosay CEO Steve Ellis blogged the Viacom deal follows a two-year partnership in which it did more than 50 campaigns for various Viacom brands including MTV and BET.