Scripps Deal Wouldn't Generate Quick Ad or Affiiliate Revenue, Wells Fargo Analyst Says

Either a Discovery/Scripps Networks or Viacom/Scripps Networks combination (see 1707190015) would lead to improved advertising and affiliate fee revenue, though those improvements will take time, with the more immediate benefit likely being non-programming cost savings, wrote Wells Fargo analyst Marci Ryvicker to investors Tuesday. She said E.W. Scripps management has been clear the Scripps family isn't interested in selling its broadcast interests.