Connected Spenders Account for Much Consumer Buying, Reports Nielsen-Affiliated Think Tank

Income-based approaches to consumer marketing strategies are outdated, and internet using “connected spenders” is a better indicator of consumers “ready and able to spend on goods and services,” reported the Demand Institute, a nonprofit think tank operated by The Conference Board and Nielsen. Connected spenders will generate 46 percent of the world’s consumer spending over the next decade, when 2.3 billion more consumers will get internet access, said Wednesday's report.