News Media Alliance Initiative Aims to Educate on Journalism Copyrights

The News Media Alliance said Thursday that its News Media Licensing Initiative aims to bolster global digital media news distribution while complying with U.S. copyright laws. The initiative is targeted at educating media monitoring organizations (MMOs) on the importance of copyright compliance and partnerships with news organizations, NMA said. “MMO business models are entirely based on providing aggregated news and media reports that are specifically targeted to their clients,” said NMA President David Chavern in a news release. “We want to support and help grow these services, while at the same time, sustaining journalistic content that is protected under U.S. copyright laws.” NMA wants “to support and propel the growth of MMOs and provide opportunities for the dissemination of high quality, thoroughly researched and accurate journalism,” Chavern said.