MQA, Warner Music Group in Licensing Deal

MQA (Master Quality Authenticated) signed a long-term licensing deal with Warner Music Group, working to fit “seamlessly into their existing work flows,” MQA Marketing Director Lisa Sullivan emailed us Friday. An announcement promised music “easy to stream or download to any device.” On whether existing music playback systems can become MQA-compatible via a firmware update, Sullivan said, “This is up to the hardware partners.” An audio executive said there's a lot of confusion in the market about such requirements.