Content Providers 'Winning' Piracy Fight Due to DMCA, Legal Online Services, Internet Association Says

Application of the Digital Millennium Copyright Act's Section 512 safe harbor provisions and the proliferation of legal online content services is an indication “the content industry is winning” its fight against online piracy, the Internet Association said Tuesday in a blog post. Notice-and-takedown requests under Section 512 are steadily increasing and more than 60,000 online services now participate in the system, the IA said. “What's more, Internet companies have implemented technological solutions beyond the requirements of the law that make it easier than ever for copyright holders to combat online infringement,” the IA said. The proliferation of online content services has reversed the use of BitTorrent platforms, whose traffic now “has dropped to single digits” in overall Internet viewing percentage, the IA said. Netflix and YouTube now generate 50 percent of online traffic during primetime traffic hours, the IA said.