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Donuts, MPAA Reach Domain Name Anti-piracy Agreement

MPAA and the Donuts domain name registry said they reached an agreement to ensure that websites using Donuts-registered domain names don’t engage in large-scale piracy. “This agreement demonstrates that the tech community and content creators can work together on voluntary initiatives to help ensure vibrant, legal digital marketplaces that benefit all members of the online ecosystem,” said MPAA CEO Chris Dodd in a Tuesday news release. MPAA will be a “Trusted Notifier” for reporting digital piracy websites using Donuts-registered domain names, Donuts and MPAA said. The agreement will have strict standards for making referrals, including “clear evidence of pervasive copyright infringement” and a “representation” that MPAA attempted to contact the website’s registrar and hosting provider to resolve the piracy, Donuts and MPAA said. Donuts will work with registrar partners to contact the website operator and seek additional evidence. If Donuts or a registrar partner finds a website engaged in illegal activity, the company may place a hold on or suspend the website for violating Donuts’ use policies, Donuts and MPAA said. Donuts “is committed to a healthy domain name environment and this is another step toward a safe and secure namespace,” said Executive Vice President Jon Nevett in the release.