Sinclair Reaches Deal With Marketron

Sinclair Broadcast signed a multiyear contract with Marketron to use location-based advertising for Sinclair’s stations’ mobile platforms, said Marketron in a news release Tuesday. Marketron's service already is used by “over 60 Sinclair stations across 30 markets,” it said. The service allows location-based targeted ads, it said: “All company stations are expected to implement it by year-end.”