Viacom Buys Stake in India's Prism TV

August 3, 2015 |Cable

Viacom bought a 50 percent interest in Prism TV, which operates several entertainment channels in India, it said Friday. The purchase price was roughly $153 million, Viacom said. The other half of Prism TV will continue to be owned by Network18 Group, Viacom's partner in Viacom18, an Indian entertainment network joint venture. Programmers have been aggressively acquiring properties internationally (see 1506160006).