AMC Theatres To Show MPAA Videos Promoting Legitimate Content Viewing

AMC Theatres will begin showing the Motion Picture Association of America’s “I Make Movies” videos at the movie theater chain’s more than 300 U.S. locations to promote legitimate content viewing, the association said Friday. MPAA CEO Chris Dodd has been encouraging theater owners to show the videos since their release earlier this year. “This latest effort will help inform those movie-goers that watching films in theaters and through legitimate online services is important for supporting the kind of creativity exhibited by the nearly 2 million American men and women that work in our industry,” Dodd said in a news release. Several independent theaters agreed to begin showing the MPAA videos, said the group.