Martha Stewart Living Being Acquired

Sequential Brands Group is buying Martha Stewart Living Omnimedia, the consumer brands firm said Monday. Martha Stewart will remain as chief creative officer of the publishing, merchandising and TV content firm and will be nominated to the board of the combined companies. The deal is expected to happen in the second half of the year, with Sequential paying $6.15 per share. Brand promotion and licensing business Sequential's portfolio includes Jessica Simpson shoes, clothing and perfume and Avia running shoes.