TruConnect Forms Partnership With OTT TV Service

Wireless service provider TruConnect finalized a joint marketing agreement with over-the-top broadband television service YipTV, allowing TruConnect customers to access streaming, live-channel broadcasts from YipTV beginning in Q3, a news release said Friday. The partnership will allow TruConnect to preload YipTV's Android app to its own smartphones and offer the service through mobile hotspots. Both companies have a "common goal" of "reaching millions of multi-lingual consumers -- particularly Spanish-speaking consumers" in the U.S, said the release.