Ad, Media Companies Begin Joint TV Marketplace Venture

Australia-based media provider Multi Channel Network (MCN) and AOL Platforms teamed up to launch a private, data-driven TV marketplace called MCN Programmatic TV, said an AOL news release Monday. The program officially rolled out last month, said an AOL spokesman, and since then four companies representing six advertising entities have begun using it. Plans for the platform began in October, and it now gives clients more efficiency and yield and an increased ability to drive value for marketers, AOL said.