Microsoft To Exhibit at IFA

Microsoft will mount a full-fledged exhibit at the IFA European CE trade show to promote the release of Windows 10, organizers said in Malta Saturday. IFA opens Sept. 4 at the Messe Berlin fairgrounds for a six-day run. Though Microsoft participated as an IFA exhibitor last year, that presence was limited to the Microsoft Devices Group, which included the newly acquired Nokia phones business. Bryan Biniak, Microsoft general manager-developer experiences, who joined from Nokia a year ago, used his session to trumpet Microsoft as a company that’s now seen as “cool” and “focusing on the consumer.” Biniak painted a rosy picture of the future based on Windows 10, due for launch “this summer,” he said. “There will be “one OS, one platform and one store,” he predicted. Windows 10, he said, will be used across all devices. “Microsoft is now a very different place” from the company that introduced Windows 8 to mixed reviews, Biniak said. “People in the company are listening and acknowledging the success, actually lack of success, of Windows 8. It’s a top priority to make Windows 10 successful.”