WBA Champions Wi-Fi Location Based Services

The Wireless Broadband Alliance supported deployment of Wi-Fi location-based services (LBS) Wednesday. A WBA paper said Wi-Fi LBS opens up a wider range of possibilities for location-based services and analytics in areas like emergency services, entertainment and retail. LBS also provides an opportunity for service providers and others in the industry to innovate and create a competitive advantage, WBA said. The WBA report “clearly indicated that LBS over Wi-Fi is seen by service providers as one of their most important monetisation strategies,” CEO Shrikant Shenwai said in the news release. “This is a further illustration of how Wi-Fi is continuing to evolve beyond connectivity, to enable a wide range of value-added services.”