AT&T Wireless Part of New Cross-Industry Coalition Loyalty Program

AT&T Wireless is part of a new loyalty program called Plenti, said American Express Wednesday. Plenti bills itself as the first U.S.-based coalition loyalty program, and comprises brands including American Express, AT&T Wireless, DirectEnergy, ExxonMobile, Hulu, Macy’s, Nationwide and Rite Aid. Shoppers can earn and use Plenti points for buying a variety of products, regardless of payment method, said the companies. Plenti customers can earn points and discounts using any form of payment accepted by the participating partners including cash, prepaid and debit or credit cards with every 1,000 accrued points translating to at least $10 in savings, said Plenti. Consumers can accumulate Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills. The free program launches this spring.