FCC Should Weight Interference Over Population in Auction Pricing, EOBC Says

The FCC’s “complex and under-developed dynamic reserve pricing proposal” won’t generate as much participation and will lead to a less successful auction than a pricing plan from the Expanding Opportunity for Broadcasters Coalition, the EOBC said in reply comments on the incentive auction public notice in docket 12-268. The EOBC pricing plan would weight stations’ interference higher than their population served in calculating opening bid prices. The FCC also shouldn’t allow anything to delay the auction, EOBC said. “Any deviation from the FCC’s current auction timeline would be unjustified and have potentially disastrous consequences,” EOBC said. “It is imperative that the FCC now adopt these data-driven proposals to ensure that the Incentive Auction achieves its full potential.”