DAA Launches New Mobile Tools

The Digital Advertising Alliance released AppChoices and a consumer choice page for the mobile Web -- new tools for consumers to provide ad transparency to those not using desktop browsers, DAA said in a Wednesday news release. The change adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium, it said. The apps will let consumers choose between individually named companies or all companies at once. It gives the user access to control mechanisms for mobile browsers and in-mobile apps. AppChoices is available as a free download from the Amazon Store, Apple App Store and Google Play, DAA said. "These new tools for transparency and choice will lead to greater trust and engagement between brands and consumers no matter which screen is being used to interact," said DAA General Counsel Stu Ingis.