KOMU Agrees To Use Rentrak for Audience Data

KOMU-TV Columbia, Missouri, signed a long-term agreement with Rentrak for daily ratings and information on demographics, the company said in a news release Tuesday. It said the NBC affiliate is the only U.S. major network station that acts as a university-owned commercial TV broadcaster, with its newsroom a "working lab" for students. KOMU is licensed to the curators of the University of Missouri, FCC records show.