Discovery Switches to Live + 3 for Most Programming

Discovery Communications and its U.S. networks will “immediately” begin reporting results based on Live + 3 ratings and delivery data for most programming, Discovery said in a news release Wednesday. “As time-shifted viewership continues to increase, Live + Same-Day data no longer captures an accurate picture and value of our audience, and the lift from Live + 3 for many of our top programs is significant and growing,” said Chief Communications Officer David Leavy. In Q4, premieres on Discovery’s networks received a 23 percent ratings increase from Live + Same-Day to Live + 3, said the programmer. The company said it will continue to distribute Live + Same-Day data for live or special event programming.