Nexstar Buys Yashi for $33 Million

Nexstar Broadcasting bought digital video advertising company Yashi for $33 million, the acquirer said in a news release Monday. Yashi owns a proprietary platform for digital advertising that integrates “geographic, demographic, and other data-driven targeting tools with real-time-bidding,” Nexstar said. The deal “substantially broadens and diversifies Nexstar’s digital media portfolio” with businesses that are complementary to a focus on “multi-platform marketing solutions for local and national advertisers,” it said. Yashi will operate as a division of Nexstar.