Harman Extends Connected Car Strategy Through Pact With Chinese Search Firm Baidu

A week after announcing it would acquire Red Bend Software and software services company Symphony Teleca (see 1501220039), Harman said Thursday it formed a strategic collaboration with Chinese Internet search provider Baidu to launch vehicle networking technology. The CarLife collaboration will offer “advanced Internet capabilities, entertainment features and location-based services” on Harman in-vehicle infotainment head units in the Chinese market. In a statement, David Jin, Harman’s president-Northeast Asia and Greater China, said succeeding in the “quickly evolving segment of in-car technology requires a platform that can be easily updated and adapted,” and CarLife will allow Harman to provide “flexible, innovative solutions and content to OEMs that have been tailored to fit the Chinese auto market.” The cross-platform technology is compatible with Android and iOS operating systems, covering more than 95 percent of smartphone users, Harman said, and will provide “millions of drivers” a “more open and intelligent vehicle networking experience.” On the Harman earnings call Thursday, CEO Dinesh Paliwal compared CarLife to Apple's CarPlay and Google's Android Auto. He said CarLife will contribute to the “democratization of technology at the entry level” of the car market. Harman will work with Baidu to integrate advanced connectivity, entertainment features and location-based services into its head units, “resulting in a more immersive connected car experience,” Paliwal said. He said China and other emerging markets represent the largest growth opportunities for the company.