T-Mobile Going Big With Kim Kardashian Super Bowl Ad

A sneak preview of T-Mobile’s Super Bowl ad, a spoof PSA featuring Kim Kardashian, is now online. “Each month millions of gigs of unused data are taken back by wireless companies. Tragic,” Kardashian intones, as she takes a series of selfies. “Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly, all lost. Please, help save the data.” A 30-second ad like the one from T-Mobile costs an estimated $4.5 million, according to news reports.