UHD Alliance Was Formed to Create 'New Quality Bar,' Says Executive at Founding Member Technicolor

The UHD Alliance was formed so “content owners, tech companies and CE companies move together to create a new quality bar that will move all industries forward together,” emailed Stacy Katz, vice president-marketing and technology at Technicolor, one of the alliance’s founding members (see 1501050023). Katz declined to respond directly to remarks by technology consultant Peter Putnam on a Society of Motion Picture and TV Engineers webinar Thursday in which he said that the alliance was formed “to sell more televisions” (see 1501220052). The alliance hasn’t yet appointed an official spokesperson and its marketing committee likely won’t be formed until around March, Katz said Thursday.