CDD's Chester Seeks FTC Review of Oracle's Proposed Purchase of Datalogix

The FTC should review Oracle’s agreement to buy Datalogix, a digital marketing service, Jeff Chester, Center for Digital Democracy executive director, said in a statement Monday. Oracle announced the proposed acquisition in a news release Monday. “Datalogix aggregates and provides insights on over $2 trillion in consumer spending from 1,500 data partners across 110 million households to provide purchase-based targeting and drive more sales,” Oracle said. The FTC “must examine” the proposed deal’s “impact on competition and also protect the privacy of Americans,” Chester said. In light of the FTC’s consent decree with Facebook, which works with Datalogix, the agency should decide whether that decree “requires additional safeguards,” he said. “The growing consolidation of information on every American and whatever we do … should trigger action, as well as soul searching by both policymakers and the public,” Chester said. Oracle and the FTC didn’t comment.