Internet Ad Revenues Hit $12.4 Billion, IAB Report Found

Internet advertising revenue reached $12.4 billion in the third quarter of 2014, the Interactive Advertising Bureau Internet Advertising Revenue Report said. It's the highest quarter ever, IAB said Thursday in a news release. The figures show a year-over-year uptick of 17 percent from the $10.6 billion reported for Q3 2013, it said. The figures also are up 6.5 percent from Q2 2014's $11.7 billion, it said. IAB did the research with PwC, it said. Data was compiled directly from information supplied by companies selling advertising on the Internet, IAB said. The survey includes data on online advertising revenue from websites, commercial online services, free email providers "and all other companies selling online advertising," it said.