Acxiom, a U.K. enterprise data and analytics company, partnered...

Acxiom, a U.K. enterprise data and analytics company, partnered with U.K.-based Starcom Mediavest Group (SMG) to help it develop more targeted branding, retention and acquisition strategies, it said. SMG will use Acxiom’s advanced customer recognition technology to centralize and connect campaigns and data across all the channels and platforms it uses to deliver results for its advertisers, Acxiom said Wednesday in a news release (http://bit.ly/1oRHXpP). The deal also will let SMG get a head start in creating “true one-to-one marketing at scale, execute more targeted campaigns across all channels and devices” and transform customer experiences, it said.