AOL and Publicis Groupe expanded a partnership in video...

September 30, 2014 |Miscellaneous

AOL and Publicis Groupe expanded a partnership in video programming and linear TV by syncing Publicis Groupe’s VivaKi with AOL Platforms. The deal gives VivaKi, which specializes in digital advertising, more access to premium reserved and non-reserved video environments through AOL Platforms, Publicis said Monday in a news release (http://bit.ly/1qNFRXA). VivaKi anticipates a significant increase in programming spend for 2015, it said.