Nielsen and Simulmedia partnered to develop a measurement solution...

Nielsen and Simulmedia partnered to develop a measurement solution for unmeasured cable network TV audiences. Joint research by the companies will seek to capture the sizable audience activity “that goes unmeasured today on niche cable networks to enable these networks to sell advertising based on reliable, qualified ratings systems,” Nielsen said Tuesday in a news release (http://bit.ly/1x7sHwU). The research was accumulated through the Nielsen People Meter panel and Simulmedia’s set-top box viewing data representing 50 million viewers, it said.