Rentrak added Meredith TV stations to its existing...

Rentrak added Meredith TV stations to its existing partnership to use its movies and TV Everywhere measurement service. The expansion includes Atlanta stations WGCL-TV and WPCH-TV, WFSB Hartford, and WSMV-TV Nashville, Rentrak said Monday in a news release (http://bit.ly/1y7jF4C). The stations will use Rentrak’s Advanced Demographics “to sell inventory to national and local agencies and direct accounts,” it said. Meredith also will use Rentrak’s single-source automotive and political segments “to sell the true targets that their advertisers are trying to reach,” it said.