Marketing analytics companies comScore and Neustar...

Marketing analytics companies comScore and Neustar are partnering to bring comScore’s “accredited metrics” to Neustar’s PlatformOne, which measures digital marketing efforts, a Thursday news release said (http://bit.ly/1c1GjxB). “Our partnership with comScore is one of many important alliances we have made, and will continue to make, to ensure that PlatformOne is at the forefront of helping marketers drive ROI [return on investment] in an increasingly complex digital marketing ecosystem,” said Ted Prince, Neustar senior vice president-information services.