Audible Magic joined RGB Networks to offer ad...

Audible Magic joined RGB Networks to offer ad insertion that lets cable and direct broadcast satellite operators replace ads embedded in streams lacking advertising markers. The technology is particularly applicable outside the U.S. “where ad markers such as SCTE-35 cues are often not included in broadcast content,” Audible Magic said Wednesday in a news release (http://bit.ly/1u131zm). When ad content is detected in the broadcast stream, Audible Magic’s technology signals RGB’s ad marking device that injects SCTE-35 cues into the transcoded system, it said. Ad insertion equipment responding to SCTE-35 cues “can then be utilized downstream to enable ad replacement that is invisible to the viewer yet cost-effective to implement,” it said. SCTE is the Society of Cable Telecommunications Engineers.