The global indoor location market is expected to...

The global indoor location market is expected to grow from $597 million to $3.9 billion by 2019, MarketsandMarkets said in a report released Thursday. North America is expected to be the biggest market in revenue contribution, while Europe is expected to experience increased market traction, it said in a news release (http://bit.ly/1djsjOz). The major market drivers are increasing customer intimacy and venue-based marketing strategies, poor performance of GPS in indoor environments, and government initiatives in developing positioning systems for public safety and urban security segments, it said. Even though the adoption of indoor location is relatively slow due to lack of research resources, indoor location market technologies “are expected to grow steadily and generate strong traction across all the emerging venues,” it said. Major players in the market include Apple, Cisco, Ericsson and Microsoft, it said.