Bright House Networks chose BlackArrow to manage the...

July 29, 2014 |Cable

Bright House Networks chose BlackArrow to manage the execution of dynamic ad insertion in its on-demand and multiscreen TV products. Bright House will use BlackArrow “to increase the availability of advertising inventory for local and regional markets in the future,” BlackArrow said Monday in a news release (http://bit.ly/1rLgfk6). Bright House will now be able to deliver timely and relevant ads across its on-demand platforms, BlackArrow said.