Live broadband coverage to connected devices of the...
Live broadband coverage to connected devices of the summer’s biggest events, including the World Cup and Wimbledon, drove BBC Sport in June to its “busiest digital month on record,” it said Thursday (http://bbc.in/1pfKVE5). BBC Sport logged 77.5 million “unique browsers” in June, beating the previous record of 73.6 million set during the London 2012 Olympics, it said. Included in the data are live viewership on smartphones, tablets, laptops and connected TVs, BBC Sport said. Other recent digital firsts, according to BBC Sport: (1) Its highest-ever weekly mobile reach, 8.1 million unique U.K. mobile browsers, during the first full week of the World Cup, June 16-22; (2) Its highest-ever daily global reach, 3.4 million unique browsers across all devices, during postgame coverage of Germany’s 7-1 drubbing of Brazil on July 9.