Tremor Video partnered with DoubleVerify to help eliminate...

Tremor Video partnered with DoubleVerify to help eliminate fraud from Tremor’s network for advertisers. The partnership will help Tremor, an advertising technology company, to evaluate each campaign running through its network and “ensure advertisers are getting high-value engagements and impressions,” Tremor said Tuesday in a news release (http://bit.ly/1oF5nOc). Tremor will use DoubleVerify advanced fraud protection, “which is designed to pre-emptively identify and eliminate bot-based impressions from corrupting campaigns” brought through Tremor, it said. The protection will safeguard every campaign that uses Tremor’s network in Canada, the U.K., and the U.S., it said.