VOD users watch more TV than non-VOD users, said...

VOD users watch more TV than non-VOD users, said Nielsen in a news release Monday about its Q1 2014 cross-platform report (http://bit.ly/1qr5RNS). People in homes with VOD watch an hour and five minutes of live TV per day compared with 54 minutes of live TV per day among non-VOD users, said the media viewership measurement firm. VOD is available in 60 percent of households, Nielsen said. “As mobile device penetration coupled with On Demand options continue to grow, viewers spend more time watching.” Consumers who don’t have a DVR or missed recording an episode of a show they favor often use VOD, Nielsen said. “Recently Telecast VOD contributes between 4 and 5 percent in the coveted 18-49 demographic” on average, Nielsen said. Consumers’ daily time spent watching time-shifted content has “continued to rise” along with viewing on the Internet on computers and mobile devices, said Nielsen. “With Nielsen incorporating mobile viewing in traditional television ratings as well as digital ratings in the fall, next year’s Upfronts and Newfronts will be fueled by new data,” said Nielsen Senior Vice President-Insights Dounia Turrill.