Samsung dominates the fledgling smart watch market, with...

Samsung dominates the fledgling smart watch market, with the Samsung Gear accounting for 78 percent of revenue, followed by Pebble with 18 percent, said NPD. Total market revenue was $96 million since October, NPD said, with a third of the units sold during the 2013 holiday season. Twenty percent of consumers say they're interested in buying a smart watch, led by the 30 percent of 16-24-year-olds who showed interest, it said, while a quarter of 25-34-year-olds reported interest. Across all age groups, cost was cited as the number one barrier to adoption, with average selling prices fluctuating between $160 and $257. Samsung’s bundling the Gear with Note and Galaxy smartphones has brought the average price to $189, NPD said. Smart watches have become more affordable as manufacturers “eye the opportunity to add them to smartphone purchases almost as an accessory,” said NPD analyst Ben Arnold. Prices will continue to decline as the market diversifies with budget, mid-level and premium offerings, he said.