NTT Advanced Technology will introduce a High Efficiency...

NTT Advanced Technology will introduce a High Efficiency Video Coding “decoding appliance” in August for broadcasters and video content service providers that need “monitoring decoders for confirming the reception of 4K broadcasting and redistribution,” it said Tuesday. The product also will be geared to event operators that need decoders for confirming the transmission of 4K live videos, NTT said. It will support the “range extensions profile” released in April as an HEVC amendment for 4:2:2 color sampling and 10-bit video, it said. The product “will meet rising demand” from broadcasters and service providers “in the wake of the start of experimental 4K broadcasting,” it said. In the U.S., cable operators and video service providers “have openly stated their intention to further expand their 4K video offerings, cashing in on the recent increase” in sales of Ultra HD TVs, it said. “In Japan, where experimental 4K broadcasting has started, there are expectations of surging demand for decoder appliances for broadcast video monitoring."