Authenticated online TV Everywhere (TVE) consumption grew 246 percent in...

June 5, 2014 |Media Notes

Authenticated online TV Everywhere (TVE) consumption grew 246 percent in the 52 weeks ended March 31 over that period a year earlier, with 1.3 billion online TV authentications and 151 billion online video starts, Adobe said Wednesday in a report. IOS apps were the top access point for TV Everywhere consumption, with a 43 percent market share, surpassing browsers’ 36 percent market share. Browsers had a 47 percent market share for TVE a year ago, Adobe said. Game consoles and over-the-top devices now hold a 6 percent TVE market share, a 539 percent increase from 2013. Adobe said it based its survey on data collected from 1,300 media and entertainment websites, along with TV Everywhere content from 95 U.S. TV channels and 160 TVE sites and apps (http://bit.ly/1kxsdJQ).