Snapchat generated the most mobile network traffic volume...

Snapchat generated the most mobile network traffic volume of any messaging app in North America over the last six months, said a report released Wednesday by network traffic analyst Sandvine (http://bit.ly/1jHpsW5). Its preeminence was mostly “due to the fact it only allows subscribers to send picture messages, while competing services such as WhatsApp allow users to send plain text,” the report said. Snapchat now incorporates in-app text and video messaging, after a recent update. A week after its update, Snapchat agreed to settle FTC allegations it deceived consumers with privacy claims and repeatedly failed to fix basic security vulnerabilities. On the streaming audio side, Pandora continued to claim the top spot among mobile apps, said Sandvine. “This phenomenon is likely due to subscribers using the service consistently throughout the day, while some other applications may have their usage concentrated during” peak periods, said the company that helps ISPs and others monitor broadband networks.