Rdio, a music streaming service, is partnering with...

Rdio, a music streaming service, is partnering with Shaw Communications for content and marketing promotions, said a joint release (http://on.wsj.com/1pu40YG) Thursday. The move is designed to grow Rdio’s subscription base in Canada, where Shaw is the leading network and content provider, it said. “As we have seen in the U.S., Australia, Brazil and Mexico, local partnerships offer unique opportunities for growth,” said Rdio CEO Anthony Bay in the release. Rdio recently entered a similar partnership with Brazilian media company Grupo Bandeirantes, it said. Rdio typically carries a $5-$10 monthly subscription price in its global markets (CD March 13 p21).