Nielsen and Integral Ad Science agreed to provide...

Nielsen and Integral Ad Science agreed to provide viewability measurement within Nielsen Online Campaign Ratings, in markets around the globe. Integral began powering the measurement tool for Nielsen Online Campaign Ratings in the U.S. in 2012, Nielsen said in a news release Monday (http://bit.ly/PbfJv3). This is part of the companies’ efforts to expand the scope of their services across new channels and platforms, Nielsen said. It said it will be leveraging the same methodology in Australia, Brazil, Canada, France, Germany, Italy and the U.K.