CBS began dynamic ad insertion capabilities for its on-demand programming. ...

CBS began dynamic ad insertion capabilities for its on-demand programming. The ads will be delivered through Canoe, an advertising technology company, CBS said in a news release Tuesday (http://bit.ly/1fESXXw). The capability “enables CBS to offer advertisers increased audience reach and the flexibility to easily change advertisements at any time within its on-demand programming,” it said. Dynamic ad insertion allows advertisers more opportunities “to reach key demographics as time shifting through VOD, as well as streaming and DVR, continues to grow,” it said. The addition of the tech is expected to further expand the network’s ability to monetize beyond the “live +3 and live +7 day windows,” it said.