The audience for mobile advertisements has almost doubled...

The audience for mobile advertisements has almost doubled since Q1 2013, said a report Citrix released Thursday (http://bit.ly/1d5oBaG). The software company said that although the mobile ad audience is growing considerably, only 2 percent of a mobile user’s daily data volume is generated through mobile ads. The report also found health apps are one of the fastest growing mobile app categories. But mobile games still rule, with 68 percent of responders to a Citrix survey saying they were “slightly addicted” to at least one game. Citrix’s ByteMobile analyzed the mobile data traffic, and market researcher Wakefield conducted the consumer surveys during 2014’s Q1.